As one of the pillars of Midea Group, the Environmental Electric Appliance Division is engaged in the R&D, manufacture, sales and services of various kinds of household electric products for ventilation and environmental treatments. With a registered capital of 25 million dollars, the company mainly produces electric fans, heaters, vacuum cleaners, air refresheners, humidifiers, and ventilators.

We have now three major manufacture bases in Zhongshan (mainly for electric fans, ventilators, air fresheners, and humidifiers), Shunde (mainly for heaters), and Suzhou (mainly for vacuum cleaners). We have an annual manufacturing ability of 30 million electric fans, 6 million heaters, 4 million vacuum cleaners, 3 million air fresheners, and 5 million ventilators. Among the three bases, the one in Zhongshan is the largest of environmental electric appliances in the world, covering an area of 500 mu (about 33.33 hectares), with modern office buildings and manufacturing plants of 220,000 ㎡, as well as apartments and canteens of 72,000 ㎡.

Adhering to the enterprise culture of "tolerance, performance, innovation, and development", the company pays great attention to its business achievements and progress on a market-oriented basis, making every effort to create an open, harmonious, practical and innovative atmosphere. Besides, we also try our best to attract and maintain the best talents. We have now a staff of more than 9,800 people, including 300 engineers and 600 professional managers.

As the largest supplier of environmental electric appliances in the world, the company has been certified to the ISO9001/ISO14000 standard of quality and environmental management, in addition to other major global standards for safety and quality. It also became one of the first "National Inspection-Free" enterprises in 2003. The company has a perfect service network, with nearly 30 subsidiaries throughout the nation, covering secondary and tertiary markets and providing 24-hour services in large and medium cities.

Midea electric fan, as our predominant product, has ranked the first in terms of manufacture and sales volumes in the global market for twelve consecutive years, thus becoming the uncontestable "Global No. 1 Brand".  It was also honored as a "Famous Chinese Product" in 2005. Over the years, our electric fans have been popular in over 100 countries and regions, taking a share of 35% in the domestic market and 50% in the European, American and other overseas markets. In total, nearly 600 million consumers have purchased 190 million sets of our electric fans. Meanwhile, Midea's electric heaters are also the bestseller in the local market, and the company has become the second largest supplier of oil-filled heaters around the globe.

The year 2005 witnessed the strong performance of the Environmental Electric Appliance Division, which has made a sales revenue of 250 million dollars, with a 29% increase over the previous year. While its products of electric fans and electric heaters still prevail in the global market, other products including vacuum cleaners, air fresheners and ventilators are also making steady progresses. The sales revenue for the year 2006 is expected to exceed 400 million dollars.

Looking into the future, Midea Environmental Electric Appliance Division will continue to make better products for our consumers throughout the world.  Our constant progress and excellence represent not only greater benefits for our shareholders and further opportunities for our employees, but most of all, a better life for the human beings as a whole.

<< Back